About Us

Bright Alliance Sdn. Bhd. has been established since 1993 as one of the player within the fast growing luggage industry in Asia Region. As a partnership with Lohmun Leather Ltd, Singapore, our products are also available in neighbouring countries like Thailand, Vitetnam, Indonesia, Philippines, Taiwan, Hong Kong and mainland China.

Bright Alliance’s good reputation and sophistication in brand management has earned it worldwide recognition, and attracted the interest of many international licensors who have selected us to be their regional licensee and strategic business partner. Some of the renowned brands include Lojel, Eminent, Hush Puppies, Echolac, Slazenger, TravelTime, Yupama.

As a leading player in the industry, Bright Alliance two key priorities are striving to constantly innovate to meet the demands of the today’s increasingly sophisticated travellers, as well as to reach out to new markets by progressively and expanding our geographic coverage to new territories.

Bringing quality and innovations to every way we travel, products of Bright Alliance has become synonyproof. In short, every Traveler can rely on Bright Alliance for the ultimate travel solutions.



Ensuring utmost satisfaction of our customers by carrying a wide range of innovative products that caters to the travelling needs and demand on today’s modern, and sophisticated travelers.


  1. To position ourselves as a ultimate travel solutions provider in customer mind.
  2. To continue expand the network territory nationwide.
  3. To leverage technology advancement to develop travel gears that best suit customer’s need.
  4. 4 Provide professional sale services especially after sales services


“We Build, We Sell, We Service”

We have an innovative Product Development team brimming with creative and practical ideas that are often converted successfully into actual products that are popular and enjoy wide acceptance in the market. We also have a dedicated in-house marketing and customer service team who has been successful in marketing our products and brands in the Asia Region and provide professional after sale services.